• Traffic Decongestant

If drivers can get where they’re going more quickly, and not spend even that extra few minutes circling around like vultures looking for an optimal parking spot, traffic congestion will clear up considerably. And fewer cars crawling around means less risk of a safety incident—whether in a shopping center, a downtown culture and entertainment district, a business park, or a neighborhood full of kids

Furthermore, if a customer’s first memory about a particular shopping center is how hurried and harried they were after having to fight through the crowds of cars, they’ll be much less likely to return in the future. A more pleasant and satisfactory overall experience will plant a positive memory in shoppers’ minds, making them more eager to come back and browse.

• Business Booster

Shoppers usually come to a center with one specific store in mind. But one great advantage of clumping a bunch of stores together is the ability to tap into that “impulse buy” (or at least “impulse browse”) factor. Even if customers look to wayfinding signs primarily to, well, find their way to where they originally planned to go, attractive wayfinding signs can be used as subtle advertisements for the other stores in a complex.

• Community Creator

What do a book store, a hair salon, and a Thai restaurant really have in common? A system of attractive, coherent wayfinding signs takes a disparate collection of locations and unites them beneath a cohesive sense of place.
A group of pet stores, sandwich stops, and bridal boutiques suddenly becomes a shopping center. Two museums, and urban park, and a row of cafes, art galleries and nightclubs become an “entertainment district.” A street full of random buildings that have been around since the first Roosevelt administration becomes a “historic byway.” These sorts of communities tend to invite shoppers and visitors to come and explore (rather than just head to one specific location), benefiting everyone there.

At Brandon Industries, we offer a full catalog of stately, effective wayfinding signs. Contact one our Dallas streetscape experts for more information.

Safer streets. Higher home values. A tighter-knit community. A small investment in Brandon Industries’ custom logo street signs can pay huge dividends. Here are five reasons why:

1. Creates Community Identity and Pride

Your neighborhood is not just a group of houses. It’s a community. A collection of homes and families. A place where friendships flourish and where memories are made.

At their best, masterplanned developments foster a shared identity that reflects the robust sense of community that forms when people come to truly love the neighborhood they call home. Custom logo street signs reflect and encourage this joy of community and place, which, in turn, boosts home values and creates a more desirable place to live.

2. Defines Neighborhood Boundaries

Especially in modern American suburbs, where amorphous developments can often almost seem to bleed together into borderless seas of houses, custom logo signs help differentiate between separate developments. This both helps wayfinding, and contributes to the building of community identity unique to each specific development.

3. Builds Brand Awareness

A neighborhood is a brand, and in high-growth areas, competition between developments can be pretty cutthroat. A catchy logo stands out, just as it would with any business. Custom logo street signs that physically attach the brand to the place help build that brand in a way that makes external advertising and marketing more effective, ultimately attracting more builders and buyers and boosting home values. It’s an investment that pays.

4. Displays a Commitment to Detail and Excellence

It’s the little things that stand out to potential homebuyers and builders visiting a development, and help separate it from competing developments down the road. Custom logo street signs display an attention and commitment to detail and excellence, declaring that the little things matter and are accounted for by the community and developers. They reinforce the message that the neighborhood is well-planned, organized, safe, and caring.

5. Secures Safe Spaces

Simply put, signs that stand out do their jobs more effectively. This means fewer lost drivers wandering the streets, fewer cars on the road, and a safer, more pedestrian-friendly community for kids and families. Even just a dash of color or catchy design can make the signs more noticeable to drivers, for whom ubiquitous green street signs have become little more than background noise.

Contact one for our experienced streetscape and signage professionals. We’ll design a set of custom logo signs that exactly meet your neighborhood’s needs.

Sign Pole Installation

Before placing your order you need to contact your local authorities about all applicable ordinances and codes to make sure that the installation will comply. The clearance height to the bottom of the lowest sign is typically 7 feet. Your location may have additional requirements and specifications with regard to sign dimensions, vinyl types and more.

Before you begin your installation you must contact your local utility companies. Wait the required amount of time for them to survey. Respect the locate marks and dig with care. Failing to do so may result in property damage, injury or even death.

1. Sign Pole Installation
2. Dig your hole according to local codes and soil conditions.
3. Insert the pole with the holes or channels properly aligned with the roadway.
4. Level and brace the pole in place.
5. Create a form for the cement footing to be slightly above grade. This will serve to protect the finish of the pole from soil and lawn equipment. See Example A
6. Fill the hole with cement according to manufacturer’s instructions.
7. Recheck with level and adjust as needed.*
8. Return after the concrete is sufficiently cured to install signs and other components to the pole.

NOTE: At this time it may be wise to install regulatory signs such as STOP signs and YIELD signs as a matter of public safety. Weather conditions may dictate that other components not be installed until after the cement has had time to cure.

Fluted Sign Pole and Smooth Sign Pole installations require holes to be drilled for mounting the signs, trims and brackets. Be sure to include the thickness of the sign trim when determining the clearance height of the lowest sign. When using a hand drill it is recommended that the holes be measured and drilled from each side of the pole for better alignment.

Channel Sign Pole (Patent Pending) installations do not require drilling. Traffic signs and trims are attached to a channel by sliding the nut or bolt into the channel and tightening.

Installing Street Sign Blades Into Sign Trims
Slide Double-sided street sign into trim and use set screw to hold into place.

New guidelines for traffic sign retroreflectivity are starting to kick in, and this might mean it’s time for you to consider upgrading your signage and streetscapes. We can show you how:

What traffic sign requirements have changed?

Retroreflectivity, according to the recent Manual on Uniform Traffic Control Devices (MUTCD) issued by the Federal Highway Administration (FHWA), measures how well a material can reflect light back to the light’s original source. This quite obviously is a critical element for nighttime driving safety, as effectively illuminated signage both improves visibility and decreases accidents regardless of the time of day. The FHWA is simply installing a uniform standard of retroreflectivity (as well as design, placement, operation and maintenance standards), ensuring maximum safety across the nation.

The new rules apply to public roads, as well as private property where the public is “invited to travel.” It’s the most far-reaching guideline of this type to date, and applies to most regulatory, warning, street name, and both ground-mounted and overhead guide signs — whether permanent, temporary or portable. This means stop signs, yield signs, and speed limit signs — all of the custom traffic and street signs that we provide and that you need to create a safe environment in your community.

For the technical details about the required retroreflectivity levels, check out our Traffic Sign Retroreflectivity fact sheet.

What’s the timeline for implementing new traffic sign retroreflectivity requirements?

• 2012: A method to maintain retroreflectivity must be in place and in use.
• 2015: Both warning and ground mounted guide signs must be in compliance.
• 2018: Street name signs and overhead guide signs must be in compliance.

At Brandon Industries, these new guidelines will be factored into all of our streetscape products, and we already provide multiple sign sheeting types that exceed these MUTCD requirements.

If you think your current neighborhood or community signage might be out of date and not meet these new rules, contact us. Our Dallas-Ft. Worth area experts will help you out.

For more information, view our retroreflectivity fact sheet.